Borders: Between Weizmann Street to the east, Ibn Ezra Street to the west, and Harav Kook Street to the south.
Neighbourhood characteristics: Alongside new developments, there are older buildings and 'rakevet' (long residential) blocks.
The neighbourhood has improved in recent years due to an influx of young couples and families.
Proximity to Herzliya Park, the shopping centre, and the railway station, as well as convenient access out of the city, generate high demand.
The neighbourhood has a mixed population, including new immigrants (mostly from the former Soviet Union) alongside long-standing residents.
There are several Tama 38 (seismic-retrofit scheme) projects in the neighbourhood on streets such as Shmuel HaNagid, Mendelblat, Ariel, and Ibn Gabirol.
There is a 'pinui binui' (urban renewal) plan for the 'rakevet' blocks on Ibn Shaprut and Mendelblat streets.
Education: Weizmann and HaNadiv primary schools, and Shmuel HaNagid middle school.